Training & Coaching Negotiation Strategies for People and Organisations
Evidence-based consulting that transforms how individuals and organisations approach high-stakes negotiations.
Our focus areas
From corporate deals and supplier negotiations to salary discussions and strategic partnerships, negotiation psychology gives professionals and organisations a measurable edge in every commercial context.
Every relationship involves negotiation. Understanding the psychological drivers behind disagreement — and how to navigate them constructively — leads to stronger, more durable personal and professional connections.
The anxiety, avoidance and self-doubt that surround difficult conversations have a real cost to personal well-being. Our coaching builds emotional resilience and confidence alongside the practical skills to engage effectively.
Whether you're an individual looking to sharpen your edge or an organisation seeking to build negotiation capability, we have a programme for you.
One-to-one coaching designed to build your confidence, sharpen your strategy, and help you achieve consistently better outcomes in high-stakes negotiations.
Tailored workshops and training programmes for teams and organisations, grounded in psychology and evidence-based negotiation research.
Negotiation Psychology was founded by Ana-Maria Tanase, who discovered negotiation after completing her BSc in Psychology. What struck her immediately was how every negotiation framework, whatever its style or approach, kept returning to the same foundation: psychology.
That insight shapes everything we do. The skills that make someone a sharper negotiator — emotional intelligence, clear thinking under pressure, understanding what the other person really wants — are the same skills that build stronger relationships and a more fulfilling life. Our mission is to give you those tools, grounded in evidence, so you can negotiate with confidence in work, relationships, and life.
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Insights grounded in psychology, research, and the real world of negotiation.
15 February 2025
Leverage isn't just about economic power. Discover how psychological tools — from anchoring to social proof — can shift the balance in any negotiation, regardless of your starting position.
Read article →1 February 2025
From Socrates to Kahneman, explore how psychology transformed our understanding of negotiation — and why emotions matter as much as logic at the bargaining table.
Read article →